Born in Barcelona, Spain. Work worldwide.
My artistic practice centers on the intentional creation of visual worlds—ones that go beyond simply capturing fleeting moments. Early on, I understood the quiet yet powerful shift from documenting reality to constructing it—from takingimages to making them. This idea continues to guide my work.
My visual language is clear, graphic, and restrained. People and objects are composed with precision, forming balanced, harmonious frames. Influenced by cinematic aesthetics, I focus less on narrative and more on the formal orchestration of image and space.
Through tools like CGI and AI, I expand photography beyond physical limits, crafting scenes that blend the real with the imagined. In this space, I see myself not only as a photographer, but as a visual director—shaping new realities through image.
CLIENTS
Spain: Cepsa, Iberdrola, Naturgy, Vueling, Roca, La Caixa, Cordorniu, Nestlé, Adidas, Nike, Perfumes Puig, Amazon Prime, Turespaña, Ajuntament de Barcelona, Fira de Barcelona, TMB, Generalitat de Catalunya, Paradores Nacionales de Turismo,…USA: Morgan Stanley, Marsh McLennan, Levi’s, Docker’s, Dove, Mc Donalds, British American Tobacco,….Mexico: Nissan, Porsche, Hyundai, Renault, GNP, ING, Palacio de Hierro, Tequila Centenario, Buchanan’s, Absolut Vodka, Bacardí,…Japan: Mizuno, Konica Minolta, Love Body
AGENCIES
Ogilvy España, Ogilvy Mexico, Lippincott NYC, Teran TBWA, Rise&Run NYC, VML Mexico, BBDO, McCann, DDB, The Cyranos, S.C.P.F…, Publicis, Vasava, Sra Rushmore , Shackleton, TBWA, David Madrid & Miami, JWT, Grey, Anónimo, Contrapunto BBDO…..
FOUNDATIONS
Laia Foundation, Manos Unidas, Fundación Altarriba, Fundación Televisa, DIF México, Save the Children,Obra Social La Caixa, Fundación Vicente Ferrer,
Non-Violence Foundation
AWARDS
4 Silver Cannes Lion Prizes
3 Bronz Cannes Lion Prize
7 Gold Lux Prizes
7 Bronz Lux Prizes
3 Silver Epica Awards
5 Gold Best Photography Círculo Creativo
2 Silver Sol Prizes
1 Silver Print Lia Prizes
1 Gold Prize at the Art Directors Club of Europe
1 Gold and 2 Silver at The Ad Forum Phoenix Tribute