I love my job and I hope it shows in my work. I get the best from people when they are happy so I do my best to make them happy. I am based in Barcelona and Mexico City and I am lucky enough to work in many other countries.
BIO
Pep Àvila is a versatile photographer who has been working in advertising, fashion, travel and documentary photography for over 20 years. In his professional commissions, he pays special attention to the conceptualization of the particular atmospheres required for each project, achieving scenes with a distinctive magical touch. He has a special gift for directing models and supervising every stage of a production.
By pushing artificial lighting to its limits, his works often convey the sense that they lie at the boundary between reality and fiction and are imbued with a certain cinematographic mystique.
This is perhaps unsurprising, as he is keen to explore the world of film and draws inspiration from it. Pep joins an important tradition of photographers that find a welcomed balance in film direction to their already successful stills career. His proven skills for creating atmosphere with lighting, casting, location, wardrobe and make-up, and his resourcefulness in directing actors, will also be put to use for his intrinsic need of telling stories.
He has received several awards in prestigious festivals around the world such as Cannes, Epica, Art Directors Club of Europe, SOL, LUX, Círculo Creativo, among others. And also many times Luerzer’s Archive magazine included his pictures. A keen and dedicated traveller, he has taken part in a number of humanitarian projects, collaborations with foundations to which he has donated his work in order to ensure they have quality images.
Pep’s work has been honoured by the Cannes Lions International Festival of Creativity, Epica Awards, Club of European Art Directors, Círculo Creativo, among others, and has been featured in the Communication Arts Photography Annuals as well in Lürzer’s Archive, which has named him one the “ 200 Best Ad Photographers Worldwide.”
Used to shoot anywhere in any kind of conditions, we find surprising his ability to adapt and deal with the weather, the lighting and even with the different languages ( he speaks Catalan, Spanish, French, English and Italian), ...
AWARDS:
4 Silver Cannes Lion Prizes
3 Bronz Cannes Lion Prize
7 Gold Lux Prizes
7 Bronz Lux Prizes
3 Silver Epica Awards
5 Gold Best Photography Círculo Creativo
2 Silver Sol Prizes
1 Silver Print Lia Prizes
1 Gold Prize at the Art Directors Club of Europe
1 Gold and 2 Silver at The Ad Forum Phoenix Tribute
CLIENT LIST
Spain:
Iberdrola, Gas Natural, Repsol, Nissan, La Caixa, Codorniu, Paradores Nacionales de Turismo, Nike, Adidas, Puig, Sony, Nestlé, Real Madrid, TMB, Ajuntament de Barcelona, Revista SModa, Magazine La Vanguardia, Turespaña, Fira de Barcelona, Roca, Turespaña, Fira de Barcelona, Nestlé, Generalitat de Catalunya.
Mexico:
American Express, Nissan, Porsche, Telcel, Axtel, Palacio del Hierro, Liverpool, GNP, ING, Bancomer, BBVA, American Express, Visa, Toyota, Renault, Televisa, TV Azteca, Benson & Hedges, Tequila Centenario, Tequila Don Julio, Tequila Cazadores, Buchanan’s, Bacardi, Absolut Vodka, Tecate, British American Tobacco, Pepsi, Sony, Travel&Leisure, Life & Style, Elle México
Japan:
Mizuno, Konica Minolta, Love Body
USA:
Morgan Stanley, Pfizer, Levi's, Dockers, Mc Donalds, Dove.
Foundations
Laia Foundation, Manos Unidas,
Fundación Altarriba, Fundación Televisa
DIF México, Save the Children
Obra Social La Caixa, Fundación Vicente Ferrer, Non-Violence Foundation