BIO


Pep Àvila is a versatile photographer who has been working in advertising, fashion, travel and documentary photography for over 20 years. In his professional commissions, he pays special attention to the conceptualisation of the particular atmospheres required for each project, achieving scenes with a distinctive magical touch. He has a special gift for directing models and supervising every stage of a production.

By pushing artificial lighting to its limits, his works often convey the sense that they lie at the boundary between reality and fiction and are imbued with a certain cinematographic mystique. 

This is perhaps unsurprising, as he is keen to explore the world of film and draws inspiration from it. Pep joins an important tradition of photographers that find a welcomed balance in film direction to their already successful stills career. His proven skills for creating atmosphere with lighting, casting, location, wardrobe and make-up, and his resourcefulness in directing actors, will also be put to use for his intrinsic need of telling stories.

He has received several awards in prestigious festivals around the world such as Cannes, Epica, Art Directors Club of Europe, SOL, LUX, Círculo Creativo, among others. And also many times Luerzer’s Archive magazine included his pictures. A keen and dedicated traveller, he has taken part in a number of humanitarian projects, collaborations with foundations to which he has donated his work in order to ensure they have quality images.

Pep Àvila has close personal connections with Mexico and works regularly for clients and publishers there as well. Used to shoot anywhere in any kind of conditions, we find surprising his ability to adapt and deal with the weather, the lighting, the different languages ( he speaks Catalan, Spanish, French, English and Italian), ...

CLIENT LIST

Spain:
Iberdrola, Gas Natural, Repsol, Nissan, La Caixa, Codorniu, Paradores Nacionales de Turismo, Nike, Adidas, perfumes Puig, Sony, Nestlé, Bimbo, REal Madrid, Transports Metropolitans de Barcelona, Ajuntament de Barcelona, Revista SModa, Magazine La Vanguardia, Código Único, Revista Woman

Mexico:
Telcel, Axtel, Palacio del Hierro, Liverpool, GNP, ING, Bancomer, BBVA, American Express, Visa, Toyota, Renault, Televisa, TV Azteca, Benson & Hedges, Tequila Centenario
Tequila Don Julio, Tequila Cazadores, Buchanans, Bacardi
Tecate, British American Tobacco, Pepsi, Sony, Axe
Travel&Leisure, Life&Style, Elle México

Japan:
Mizuno, Konica Minolta, Love Body

USA:
Levi's, Dockers, Mc Donalds, Dove

Foundations
Laia Foundation
Manos Unidas
Fundación Altarriba
Fundación Televisa
Obra Social La Caixa
Fundación Vicente Ferrer

Agencies:
Ogilvy
Ogilvy One
Teran TBWA
TBWA Bcn
Grey
Saatchi & Saatchi
Leo Burnett
JWT Barcelona
DDB
Amsteryard New York
Euro RSCG
Euro RSCH Beker
Paradigma FCM
La Doble Vida
Publicis
Larsson Duprez
Olabuenaga OCH
Y&R Madrid
BBDO
Draft FCB
FCB
Mc Cann